Profiles and company pages
A clear About section, headline and account of the work, based on the person or business rather than a template.
Richard Mort · Japan–Europe
Give people a reason to pay attention.
If someone looks you up after a meeting, I want them to find a clear account of what you do and why it matters to them. For a Japanese team working in Europe, that may need a different emphasis from the material used at headquarters.
Start where you are
I help individuals and companies with their LinkedIn presence, whether they are starting from nothing or already have profiles and a company page. We can work on one person's profile, a small group of executives or a wider team. The price follows the number of people and the work involved.
Posts and regular content
Useful updates and observations drawn from your actual work, with a process for review and approval.
Long-form and RichReaching articles
Research-led writing that explains a subject in depth and puts your knowledge in front of the people it can help.
Content-driven inbound
With RichReaching, I write something a particular audience has a reason to read and share. I call it content-driven inbound: people can get to know your expertise through the article before you ask them for a conversation.
I have published more than 200 long-form articles on LinkedIn. The pieces I enjoy most begin with a real question in a market and enough research to answer it properly. We agree whom the piece is for and how to put it in front of them; adding tags is only a small part of that work.
One free English About sample
Send me your public profile or company website and tell me whom you want to reach. I'll write one English About sample of up to 150 words from that material, once per prospective client. Full profiles, interviews, additional research and revisions belong in a paid brief.
Profiles and content: what you can commission
One profile · from €325
English headline, About section and agreed experience copy, based on supplied material and a structured brief. One consolidated revision round.
Team profiles · from €875 / €1,350
Up to three profiles from €875; up to five from €1,350, with a shared brief and the same defined profile scope. Six or more are quoted by team.
Company-page copy · from €450
Agreed English page copy from supplied material, with one consolidated revision round.
Four short posts · from €750
Four posts in a month, drawn from your source material and reviewed together. Original research is priced separately.
RichReaching · from €2,000
An agreed audience and subject, a researched article, distribution work and a record of the response. Larger source sets and additional languages are scoped separately.
You review and publish
I provide the agreed copy and guidance on adding it to LinkedIn. You review it and publish through your own account. No shared passwords are needed.
Scope and costs before you book
Before paid work starts, I'll put the scope in writing: what you'll receive, the language, deadline, fee and who will do each part. The quote identifies any travel, event admission and partner costs, along with any applicable taxes. I start the agreed work once we've settled the brief and you've paid the 50% advance. We'll agree any additional work separately. Prices are in euros.
Scope and costs before you book
Before paid work starts, you receive a written scope covering the deliverables, language, timing, fee and who is responsible for each part. Travel, event admission and partner costs are identified in the quote. Substantive work begins once the brief is agreed and the 50% advance has been paid. Additional work is agreed separately. Prices are in euros; the quote states the final fee and any applicable taxes before you book.