RichReaching
Content-triggered inbound prospecting. The right people come to you.
The method
- Forensic research on a defined ecosystem: an event, a city, a sector, a delegation.
- A long-form article that genuinely serves that ecosystem. Useful first, promotional never.
- The decision-makers who matter are tagged inside the article, not the post. Each receives a private notification rather than public noise.
- Readers self-select. The interested ones connect, comment and message. No pitch needed; the content does the positioning.
- The article stays evergreen: searchable, updatable, shareable and working for you months after publication.
46,000+ impressions on recent articles. Roughly 1% of tagged people ever ask to be removed; the other 99% engage or simply appreciate the recognition. Zero ad spend, ever. Examples: 1,131 Web Summit attendees, 227 Hannover Messe decision-makers, all 50 Japanese exhibitors at IMEX Frankfurt, 282 JETRO companies, 48 European clean energy SMEs bound for Tokyo.
The product
RichReaching Campaign, From €2,000 One campaign includes ecosystem selection and targeting design, the full forensic article written in your context, 100-250 strategic tags, publication support, guidance on handling the inbound and a results report after 30 days.
I built this method for my own business. It filled my inbox. Now I run it for clients.